Jakarta, 11 August 2022 - PT GoTo Gojek Tokopedia Tbk (“GoTo”), Indonesia’s largest digital ecosystem, has further strengthened synergies across its platforms with the launch of GoFood, its online food delivery service, on Tokopedia - a technology company with the leading marketplace in Indonesia. With the integration of GoFood, Tokopedia customers will be able to order from their favorite food and beverage merchants seamlessly, while GoFood merchants will also gain access to Tokopedia’s growing customer base, providing them with more diverse earning opportunities and additional advertising potential.
Catherine Hindra Sutjahyo, GoTo Group Director and Head of Food and Indonesia Sales & Ops said, “The launch of GoFood on Tokopedia supports our strategy to realize synergies across GoTo’s ecosystem, expanding access to goods and services for the benefit of consumers, driver partners and merchants across our platforms. Starting today Tokopedia customers can conveniently explore and order from GoFood’s vast culinary offering within the Tokopedia app, while GoFood merchants will be able to reach new customers.”
Patrick Cao, GoTo Group President said, “We are encouraged by the progress we have made in getting users to transact on both Tokopedia and Gojek, with the number doing so increasing 37% year-on-year in 2021. This demonstrates our ability to provide more value to customers and enhance engagement and loyalty. E-commerce and food are complementary categories, evidenced by the popularity of grocery on Tokopedia. By adding GoFood, we hope to open up more paths to purchase and broaden access for consumers and merchants alike.”
According to research conducted by Tenggara Strategics, *GoFood ranks top of mind among consumers in online food delivery, and is also their preferred platform, with the highest gross merchandise value in the industry in Indonesia. Last year, research conducted by Lembaga Demografi Faculty of Economics and Business at the Universitas Indonesia (LD FEB UI)*, also found that GoFood merchants experienced a 66% jump in revenue in 2021, compared to the previous year.
GoFood on Tokopedia is currently available to users in the Jabodetabek Greater Jakarta area and will be subsequently rolled out to more customers across Indonesia in the near future. Users can access GoFood on Tokopedia via iOS and Android in app versions 2.188 and 3.182 onwards, respectively. Tokopedia customers ordering on GoFood can pay with GoPay.
*“Survei Persepsi & Perilaku Konsumsi Online Food Delivery (OFD) di Indonesia”, Tenggara Strategics June 2022
*“Dampak Ekosistem Gojek terhadap Perekonomian Indonesia 2021: Mendukung Pemulihan Ekonomi Nasional.” Lembaga Demografi Faculty of Economics and Business, Universitas Indonesia
As part of the launch, Tokopedia will be implementing daily discounts of up to Rp120,000 for orders on GoFood on Tokopedia from 1 - 31 August 2022 as well as special discounts in conjunction with Tokopedia’s 13th anniversary for up to Rp130,000 at all GoFood restaurants on Tokopedia from 17 - 19 August 2022.
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About GoTo
PT GoTo Gojek Tokopedia Tbk (GoTo Group) is the largest digital ecosystem in Indonesia. GoTo's mission is to "empower progress" by offering technology infrastructure and solutions that help everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand services (mobility, food delivery, and logistics), e-commerce (third party marketplaces + official stores, instant commerce, interactive commerce, and rural commerce), and financial technology (payments, financial services, and technology solutions for merchants) through the Gojek, Tokopedia, and GoTo Financial platforms.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and a pioneer of the multi-service ecosystem model, providing access to a wide range of services including transportation, food delivery, logistics and more. Gojek is founded on the principle of leveraging technology to remove life's daily frictions by connecting consumers to the best providers of goods and services in the market.
The company was first established in 2010 focusing on courier and motorcycle ride-hailing services, before launching its app in January 2015 in Indonesia. Since then, Gojek has grown to become the leading on-demand platform in Indonesia, with additional operations in Vietnam and Singapore. The Gojek platform now comprises over 2.6 million driver partners across the region. Gojek is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
Gojek is dedicated to solving the daily challenges faced by consumers, while improving the quality of life for millions of people across Southeast Asia, especially those in the informal sector and micro, small and medium enterprises (MSMEs).
The Gojek application is available for download via iOS and Android.
About Tokopedia
Tokopedia is a leading e-commerce marketplace and technology company in Indonesia, with a mission to democratize commerce through technology. Founded in 2009, Tokopedia digitally connects consumers in more than 99% of districts in Indonesia with more than 12 million merchants across the archipelago. Tokopedia’s e-commerce offerings, provided through its mobile app (iOS and Android) and desktop sites, comprise e-commerce, logistics, fulfillment, and financial technology services. Tokopedia aims to build a Super Ecosystem that empowers anyone to start and grow an online business and discover all types of products.
Tokopedia is part of the GoTo Group, the largest digital ecosystem in Indonesia, consisting of Gojek, Tokopedia and GoTo Financial.
Media Contact:
Corporate Affairs, GoTo
